Toyota New Plant Hot Site.

The idea is to show in real time, the construction of Toyota's new plant in Brazil.
Toyota also wanted this site to be close to young people,since the future car,which is going to be produced here is targeted to this public.
So, we decided to use the pixel art to illustrate the day by day evolution of the plant in order to make it fun and young.

On line real time.
If the shift starts at 7:00 AM, the workers in the web site start working too, They stop for their lunch break and of course,at the end of the day. The web site follows the exact time, weather and construction conditions of the real plant.

As important as the design and art direction of the site, the content is essential to user's return and constant visitation.

So, a game like Sim City was planned for mobile and social network such as Facebook. Where the user could build and run his own car plant. Using the social network to trade an exchange experience.

Some cameras were placed in strategic points to constantly feed a time lapsed movie of the plant construction.

A screen saver was also thought for download to follow the construction of the plant.

Electrolux Silent Blender Site

This site was developed to show the benefits of a noise proof blender.
The user can hear all the sounds in the web page, such as the water running from the tap, the bird singing, the pages rolling from the book and in the background the sound of the blender.

www2.electrolux.com.br/powermixsilent/

Ceata Posters

Audi

The fame that Germans have of being reasonable people ends when you hit the accelerator.
And it comes back when you step into the brakes.

Agora Newspaper

Our readers' most expected interview: the job one.

New work section in Agora Newspaper.

Now he is gonna need more than 4 lines to show his talent.

(in soccer game language, 4 lines means the soccer field)

A woman that doesn't want to rip off your money.

Republica Magazine

Behind today's news is tomorrow's great one.

Behind today's news is tomorrow's great one.

Behind today's news is tomorrow's great one.

Timberland

Do you know why animals have no relationship issues?
Look at the size of their home

Ok,you can take the phosphorescent stars off the ceiling.

When was the last time you swam naked?
Motel pool doesn't count.
(in Brazil motel rooms have their own private pool)

Loser - Cia Athletica

Dumb - Cia Athletica

Alone - Cia Athletica

Let's Talk - Language School

Don't get beaten up by the English.

Don't get beaten up by the English.

Pleasure to meet you.

Häagen-Dazs Coffee.

Pleasure to meet you.

Häagen-Dazs Caramel.

Pleasure to meet you.
Häagen-Dazs Cookies and Cream.

Toyota Trucks

Agriculture is a transparent business. Through the fence you can see how it goes.

Remember: to take light everywhere you need a car that can reach everywhere.

Cars are like business: better to invest in one that won't break.

Costa do Sauipe Resorts

D. Pedro was also traveling on Independnce Day.

This Easter the turtle will defeat the bunny once again.

Honda Motorcycles

July 27th. Bikers' Day.

A great day to celebrate all the other important dates.

planetaimovel.com - real state web site

The best real state agent ever: none.

WWF

When Man leaves,nature comes back.

HOT POCKET  - SADIA

GNT Channel

A day in September.

The history of 1972 Olympic games massacre.

Liza Vegetable Oil.

Do you know why women can't remember changing the car lub oil?
It has been 25 years without changing the oil in the kitchen.

MTV Online Chat

Make new friends. Get into MTV chat. www.mtv.com.br

Make new friends. Get into MTV chat. www.mtv.com.br

Discovery Channel - Paixões Perigosas

Resume

Sergio Matsunaga (Jaspion)
matsunaga.sergio@gmail.com



Experience

Freelance Creative
May 2014 - Present

Freelance Creative Director for La Comunidad - Miami.
Twice a year I make part of a team to develop jobs for a technology client.
May 2014 - Present

Senior Creative at Publicis Salles Chemistri
March 2013 - April 2014

Freelance Senior Creative at Publicis Salles Chemistri
October 2012 - February 2013

Senior Copywriter at Ogilvy Brasil
April 2012 - July 2012

Creative Director / Senior Copywriter at Dentsu Brasil
November 2008 - March 2012

Senior Copywriter at DM9DDB
June 2006 - October 2008

Freelance Creative at W+K London
January 2008 - May 2008

Creative Director at Bullet
October 2005 - March 2006

Senior copywriter / Creative Director Brasilia Office at Lew, Lara/TBWA
April 2004 - September 2005

Senior Copywriter at DM9DDB
February 2003 - March 2004

Freelance copywriter at Euro RSCG 4D
May 2002 - August 2002

Senior Copywriter at Lowe Lintas
July 2001 - February 2002

Freelance Copywriter at JWT
March 2001 - June 2001

Copywriter at AGE Publicidade
February 2000 - February 2001

Copywriter at Upgrade
August 1997 - February 2000

Copywriter at Duda Mendonça
March 1996 - May 1997

Copywriter at AlmapBBDO
August 1993 - March 1995

Creative trainee at Talent Publicidade
February 1993 - July 1993

Jr Copywriter at Giovanni Associados
July 1992 - January 1993

Creative Trainee at DM9DDB
March 1992 - June 1992


Other Experiences:

Sushi Chef at Mariko and SushiBan Restaurants
September 1990 - February 1992

Between 1995 and 1996 I spent a year traveling around the world backpacking.
Visiting places like west coast of USA, New Zealand, Australia and Southeast Asia


Education
Escola Superior de Propaganda e Marketing
1988 - 1992


Honors and Awards
Bronze Cannes Lions Press 99, London International Award Finalist, Gold FIAP Print 99, Silver Media Inovation Print - FIAP 2008, Bronze Print - FIAP 2008, Grand Prix Central de Outdoor, CCSP(Brazil), Merit Prêmio Abril (Brazil), Gold NY Festival, Gold Wave Festival 2008.


Interests
Surfing, books, movies, cooking, advertising, mac addict, movie editing.